Danish Crafts Collection
Danish Crafts Collection is an award-winning annual collection founded in 1999 that presents a curated selection of the best in contemporary Danish craft and design at international fairs and in other commercial contexts. From 2014, Danish Crafts Collection will be carried out by the Danish Arts Foundation with the Danish Agency for Culture serving as the secretariat.
See the present and former collections on Craftscollection.dk
From 1999 through 2013, Danish Crafts Collection was organized by Danish Crafts. Under the political decision to merge Danish Crafts with the Danish Agency for Culture in January 2014, the collection continues under the aegis of the Danish Arts Foundation with the Danish Agency for Culture serving as the secretariat.
The purpose of Danish Crafts Collection is to contribute to the ongoing effort to promote Danish craft and design world-wide and to initiate a development for individual participants that may lead to a professional career on commercial terms – either based on the practitioner’s own production or in cooperation with a manufacturer.
Marketing and presentation
The Danish Agency for Culture is in charge of the general marketing efforts and the presentation of the collection. The marketing effort is supported by a targeted press campaign in Denmark and abroad. Each collection is presented at one or more international design fairs, and over the years the collection has received a number of awards, including at Ambiente in Frankfurt and ICFF in New York. In recent years, the collection has been launched at Maison&Objet in Paris, which takes place in September.
The general presentation of new Danish craft and design enhances the visibility and recognition of the field. Danish Crafts Collection aims for a strong visual identity and a high degree of recognizability in marketing materials, online presentation and the design of trade fair stands.
Over the years, Danish Crafts Collection has also spawned collaborative projects with manufacturers, museum stores and leading design stores. For example, special editions of the Danish Crafts Collection have been developed for the MoMA Design Store in New York and Skandium in London.
Craftspeople and designers
The craftspeople and designers who are included in Danish Crafts Collection handle the production, shipping and invoicing of their own products. Over the years, many participants in the collection have seen increased press coverage and sales as a result of their presence in the collection. Many participants have also had their works and products put into production by leading design manufacturers. See present and previous participants at www.craftscollection.dk.